The Mobile Discovery Solution for Advertisers

With Mobile Discovery's Connected Media Platform (CMP), advertisers can now easily enable any offline ad with a Web-based (mobile or wired) component, adding interactivity where it never before existed. This "digital return path" can be used for everything from lead generation to contests and promotions to 'bookmarking' for future follow up, and even on-the-go ecommerce transactions. The tremendous flexibility of the CMP doesn’t get in the way of your creativity.

Through a simple and intuitive web-based interface, the CMP enables agencies and brands to easily provision and manage various convergence-enabling technologies (SMS, WAP, 2D Barcodes, etc.) generating the requisite components to be included as part of the offline ad creative. With the CMP, advertisers can now quickly add interactive components to all of their offline campaigns producing new levels of creativity, performance, and measurement. A way to connect, share, interact and transact.

The CMP's workflow and process management tools make it easy to create, manage, and track multiple campaigns, even across multiple mediums. The CMP's detailed reporting and analytics allow you to accurately and objectively measure the success and the value of your advertising.

The CMP is standards-based and technology-agnostic, so it protects your investment by future-proofing you against any new technologies, which Mobile Discovery can easily integrate into the platform. The CMP allows you to offer the "on the go" consumer interactive components that increase engagement and compliment the value of your offline creative.