The Mobile Discovery Solution for Advertisers & Publishers

Print media is being challenged as content moves online and advertising dollars follow.  More than ever before, today’s consumers live in a digital world.  Advertisers are increasingly seeking the benefits of new channels like banner ads and paid search.  In a search for interactivity, multi-media, analytics and e-commerce capabilities, advertising dollars are flowing out of print and onto the web.  Without new media capabilities, print risks becoming obsolete.

Now is the time for innovation.  Change is needed to make print advertising smarter and better poised to compete in the digital age.  Mobile Discovery enables print media to instantly embrace the qualities that make new media successful.  By combining mobile and PC capability with print, Mobile Discovery offers an interactive, multi-media, converged experience that is both measurable and e-commerce enabled.  A winning combination emerges when new media functionality is paired with the unique characteristics that make print a timeless favorite.

Traditional media companies are feeling enormous pressure to retain advertisers, sustain revenue and come up with ways to innovate and compete with --while simultaneously embracing-- new media.  Traditional media also faces a challenge when it comes to reporting and analytics.  There is no exact measuring technique to tell exactly how many people saw a magazine ad.  Alternatively, the internet makes it possible to report viewership with increasing sophistication.  Precise usage data is provided to advertisers.  Every ad impression generated, link clicked, or keyword entered is recorded, and data collected can be sliced and diced with meticulous detail as desired by advertisers.  Even online purchases can be linked back to click-through data, providing the basis for cause-effect analysis by advertisers.  With this level of measurability and accountability, the Internet has quickly become an attractive alternative to print.

Advertisers face challenges when choosing the proper media mix to reach a particular audience.  Historically, there were three options, yet today the choices have expanded dramatically.  Advertisers looking to use a multi-channel strategy (Print, TV, Internet, Mobile) are asking, “How do I coordinate or, better yet, leverage these channels?”  Convergence is a concern, and often an unknown.  Publishers, brands and advertisers are saying, “It’s time to do mobile”-- but what exactly does that mean?  A series of other questions also arise: Should my print edition drive traffic to the web site, or vice versa?  How is my online strategy linked to my offline?  How do I best coordinate these channels to provide an effective customer experience?

With the Mobile Discovery solution, print media can offer an interactive, multimedia, converged experience that is measurable as well as e-commerce enabled.  We invite you to learn more.