AUDIO FAQs
The Mobile Discovery Solution for Carriers
Market Analysis
With voice services becoming commoditized and markets increasingly saturated, mobile carriers are looking for new ways to increase revenue. Voice average revenue per user (ARPU) continues to fall and subscriber penetration is nearing 100%. Carriers have bet on data services as the way to differentiate and increase revenue, but today’s services have yet to realize their potential. Voice still accounts for around 80% of subscriber ARPU and most data revenue still comes from text messaging. The stakes are high. Carriers need to make data services successful or they risk suffering the financial consequences of an increasingly commoditized and mature industry.