AUDIO FAQs
The Mobile Discovery Solution for Carriers
Mobile Industry Analysis
In a highly competitive, maturing market, wireless carriers must manage a number of operating metrics that determine overall profit and public valuation. These metrics include average revenue per subscriber (ARPU), the cost to acquire a new customer (Cost per Gross Add/CPGA), cost to maintain a customer (Cash Cost per User/CCPU), minutes of use per month (MOU) and churn. Carriers also emphasize metrics for data services including feature and service churn, total data subscribers, data service revenue and data service adoption rates.
Selling and supporting higher margin products and services are critical to future success. Data services make a real difference to profits. With the cost of acquiring new subscribers on the rise it is more important than ever to maximize data revenue and leverage existing assets. The problem is today’s digital good sales (ringtones, wallpapers, games) will not support tomorrows data ARPU needs.
New types of revenue must be explored to ensure the revenue streams keep growing. As voice ARPU declines, it becomes very important that carriers leverage all possible sources of revenue. This includes looking to non traditional sources.
These additional sources of revenue are, of course, dependent on the ability to construct and manage an entire eco-system of partners, billing and customer care systems, marketing messages and branding, third-party content provider relationships and customer expectations. Mobile Discovery provides the innovation, the technology and services to enable this ecosystem to not only take hold, but flourish.