The Mobile Discovery Solution for Carriers

Solution

The main questions are therefore:

• How to get the wireless subscriber to relevant, timely and contextual content?
• Once there, the question becomes how can the subscriber easily interact with the marketer?

To address the aforementioned issues, a new category of data services is needed that is optimized for mobile. This category incorporates rich media experiences that more fully engage the user and provide more subscriber value while promising to increase customer retention for carriers.

Mobile Discovery’s capabilities indicate the emergence of this new category that includes a host of new services. This new development moves toward satisfying the need for a better mobile experience by embracing the limitations of the mobile device and developing alternative technologies and services that deliver new power to the consumer as well as new revenue opportunities to the carrier.

Using the Mobile Discovery solution, the mobile ecosystem will undergo an evolution that embraces the unique attributes of the device and uses technology to allow a facilitated interaction between the subscriber and the web.