Case Study: Billboard Magazine

Roll over image to enlarge

When Sprint decided to run their first ever mobile 2D code ad campaign, they turned to Mobile Discovery for Code Intelligence™. The Mobile Discovery Code Management Platform (CMP) not only provisions and manages codes, but allows advertisers to serve related content intelligently. In Sprint’s case, the wireless carrier had a portfolio of mobile devices to support with varying device capabilities. Content delivery had to be matched with device capability. This challenging obstacle was handled with ease using the Mobile Discovery CMP. When the code is scanned, it comes straight to MD and the user is delivered the optimal experience.