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About Mobile Discovery
The Mobile Discovery solution gives brands and advertisers a new and innovative way to market goods and services. The company was founded to help advertisers breathe new life into print media and to help wireless carriers develop new revenue streams stemming wireless data services. This is accomplished by offering traditional print advertisers a disruptive and convergence-enabling service, which delivers a new and revolutionary customer experience.
By combining mobile 2D code technology with advanced intelligence Mobile Discovery delivers benefits via sophisticated backend infrastructure hidden behind a simple and intuitive GUI that puts control in the hands of art directors, brand managers and product manages. Using the Mobile Discovery CodeIntelligence™ platform, advertisers can create, deploy, manage and measure a print ad campaign injected with new media capabilities. This new solution extends the value of print ads by making them interactive, multi-media and e-commerce enabled.
About Founder/CEO
David Miller is an accomplished mobile veteran who understands the carrier mindset, ecosystem, market trends and opportunities. David’s experience in mobile spans seven years and include stints at a start up and a major wireless carrier. His experiences working with Nextel and Sprint have provided him with a clear understanding of where mobile innovation is headed.
Most recently, David’s experiences in Sprint’s New Business Development and Innovation group provided him the opportunity to survey and analyze the emerging mobile landscape. In this capacity, his role was to identify, assess and recommend innovative and disruptive technologies, applications and business models for Sprint trial, adoption and potential implementation.
As new business development proposals flowed into Sprint, David was responsible for their evaluation, ultimately deciding whether or not Sprint would entertain the concept. David reviewed hundreds of proposals and interviewed many executives in the process of evaluating technologies, business models and partnership opportunities. In this role he gained first-hand knowledge as to the state of the market in mobile innovation. He personally co-led Sprint’s research and development effort in the 2D code space and was heavily involved in mobile financial services.
In a prior role, David performed wireless broadband strategic planning around services and applications for 3rd and 4th generation wireless broadband and broadcast networks. He assisted in the development of the 4G business case that has now become Sprint’s WiMAX (Xohm) effort. David also kicked off Sprint’s early research and development efforts for DVB-H and MediaFLO services.
As a Senior Product Manager, David was instrumental in bringing Nextel’s first wireless broadband product to market. David was a member of the core team for the commercial trial launch of the Nextel Wireless Broadband service in Raleigh, NC (Flarion trial). His role was to make sure that functional teams executed according to requirements on various launch dates. In this capacity, David managed a cross functional team of fifteen.
Prior to Sprint, David worked at Eizel Technologies as the lead for business development where he conceived and implemented strategic partnerships and oversaw technology trials. Eizel was a Carnegie Mellon University start up, which was ultimately sold to Nokia. Earlier in his career, David worked in Price Waterhouse’s New York City office, where he worked in the financial services management consulting practice.
David started his career in Arthur Andersen's Philadelphia office, where he worked in the commercial audit group and then the healthcare consulting practice. David holds a B.S. in Accounting from Syracuse University, a M.S. in Technology Management from Carnegie Mellon University and has been awarded a CPA license.