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July 9, 2008 - Area firms ride surging mobile sector
(Source: The Examiner) The market for mobile technology is booming, fueled by the introduction of easier-to-use cell phones and flat-rate calling plans that encourage the use of phones and personal data assistants for Internet applications.
May 14, 2008 - Case Western University bookstore uses mobile rebates for graduation sales
(Source: Mobile Marketer) Cleveland’s Case Western University’s bookstore is running a Barcode Bucks! mobile rebates effort to generate sales of diploma frames and sweatshirts just in time for graduation.
April 25, 2008 - 2D mobile barcodes to be launched nationwide after successful trial
(Source: The Observer) The nation's first large-scale 2D mobile barcode trial took place from February through April at Case Western Reserve University in Cleveland, an institution known for its technological innovation. The trial was sponsored by Mobile Discovery, a tech start-up based out of Reston, Va., and has been judged a "great success" by students, faculty, and Mobile Discovery executives.
April 16, 2008 - Google, QVC Attempt to Revive QR Codes
(Source: AdAge.com) Google and QVC are taking another crack at using bar codes to link print and online ads -- but this time around, the bar codes can be scanned using a mobile phone.
April 10, 2008 - Camera Phone Bar Code Applications
(Source: Frost & Sullivan) I was asked by the CTIA to moderate a very interesting session at CTIA Wireless 2008 on Camera Phone Code Scanning held on Tuesday, April 1 in Las Vegas. You might think this would be a rather mundane subject, but I can assure you that Camera Phone Code Scanning is an exciting and important new addition to the mobile marketing category. Camera Phones and mobile marketing may sound like an oxymoron, but by the time you finish reading this column, you'll understand why it's an exciting new area in mobile marketing.
April 7, 2008 - CTIA Mobile Barcodes session David Miller CEO Mobile Discovery
(Source: GoMo News) I got excited after viewing this presentation as David Miller the young CEO from Mobile Discovery managed to say all the right things. He spoke about interoperability of the 2D Barcode market in the US. He spoke of mobile advertising innovatively using mobile barcodes, he spoke about the best user experience and a new eco-system for mobile barcodes.
April 6, 2008 - QVC Goes '2D' With Mobile Phone Test
(Source: Multichannel News) Students at Case Western Reserve University in Cleveland are searching campus for icons representing advertising from QVC as part of what backers believe is the largest U.S. test of cellphone-linked 2D code technology.
April 2, 2008 - 2D code: The next big pull for viral marketing campaigns?
(Source: Marketing Experiments blog) According to a new Nielsen Mobile report, 90% of cell phone users with data services think pushing ads to their device is unacceptable. (Of course, irritation with the process didn’t stop half of those who had seen an ad from responding).
Now, at least two companies are working on technology that enables cell phone users to easily pull digital content to their phones when they want it instead.
April 1, 2008 - Code Scanning Goes To School
(Source: Mobile Insider) At Case Western Reserve University this semester students should be seeing more and more of those geeky-looking 2D mobile codes around campus, in the school newspaper, perhaps even on pamphlets from other students. Run by Mobile Discovery with the cooperation of Case’s Master of Engineering and Management program, this purports to be the first cross-carrier mobile 2D trial in the U.S.
(Source: CWRU) Case Western Reserve University will be the epitome of innovation as its first-ever U.S. trials involving new 2D code cell phone technology highlight an international conference of the wireless telecommunications industry April 1-4 in Las Vegas.
(Source: CWRU / Bytes from Lev blog) Case Western Reserve University's TiME program offers students a masters in management and engineering. Integrating project-based learning for engineering graduates from around the world with broad exposure to topics like product design, marketing, intellectual property, and information systems, the program is an outstanding example of innovative curriculum for the 21st century.
February 29, 2008 - Barcodes not just for groceries anymore
(Source: The Observer) Trying to decide between Leutner and Fribley for your lunchtime hangout? Want to know if it's worth waiting at the Greenie stop or if you should just start walking? If you've got a camera phone with Internet access, these decisions have just become a whole lot easier.
February 1, 2008 - Scan Your Way to the Next Party: University Tests Mobile 2D Barcode System
(Source: CIO) At Case Western Reserve University, a student points her cell phone's camera at a poster advertising a campus event. Now she's got directions, the start time and related info, via a linked Web page. It's all thanks to a novel program at the college that lets anyone with a case.edu e-mail address scan barcodes in various locations and translate them into Web content using their cell phones. The university's Cleveland, Ohio campus is the first large-scale test site in the United States for mobile "2D codes" or "quick response (QR) codes," according to a Case release.
(Source: CWRU) Most university professors would frown upon the idea of students using cell phones in the classroom, but at Case Western Reserve University, chemistry professor Mike Kenney is actually encouraging college kids to bring their phones to class.