Mobile Discovery Inc. CEO, David Miller Selected to Speak About the State of the U.S. Codescanning at CTIA Wireless 2008®
March, 19, 2008, Reston, VA - Mobile Discovery, an innovator in mobile marketing, today announced that CEO, David Miller, has been selected to speak at CTIA WIRELESS 2008® taking place at the Las Vegas Convention Center, April 1-3.
Mobile Discovery's Code Management Platform for advertisers and publishers, called CodeIntelligence™, debuted in the Fall of 2007 along with code enabled ads appearing in Billboard and Wired magazines. Among others, current CodeIntelligence users include QVC (the world's largest multi-media retailer) and Gannett which includes USA TODAY (the nation's largest selling daily newspaper). Mobile Discovery is currently working through product trials.
Miller will participate in the educational session entitled Cameraphone Code Scanning Technologies within the Mobile "Customer-ization" track and will discuss the state of codescanning in the US. David will be joined by other leaders from the wireless industry, including moderator Gerry Purdy Ph.D. (VP & Chief Analyst, Mobile & Wireless, Frost & Sullivan), who will share their insights and perspectives on the challenges that the wireless industry must meet today, as well as identify solutions that will set the stage for future developments in mobile communications.
CTIA's Educational Sessions are the most comprehensive in the wireless industry. The in-depth sessions address the most important issues facing the broad wireless ecosystem, including IT professionals, software developers, media companies, technology enablers and, of course, wireless carriers and wireless equipment and services providers as they work together to develop and implement wireless products and services.
"This year's educational sessions reflect key changes and trends in the burgeoning mobile technology and services space," said Robert Mesirow, vice president and show director of CTIA WIRELESS. "From consumer usage to professional applications and the important cross-section of 'pro-sumers', whoever your customer might be, there is a session dedicated to servicing them and understanding their mobile needs."
"Our educational program is structured to address the important issues facing businesses in the wireless industry today," added Mark Desautels, vice president and show educational program director of CTIA WIRELESS. "From building the networks and applications of the future, to transforming the wireless device into a productivity tool, to effectively marketing and educating the world on the capabilities of the mobile device - our team has developed a program that is focused on the informational needs of all of the industry's participants after having evaluated more than a thousand submissions from experts on these topics. And we are most pleased that Mobile Discovery has accepted our invitation to participate in our program."
CTIA WIRELESS 2008® offers a full conference program that examines the globalization of mobile technology, mobile entertainment, social networking, the quadruple play and mobile marketing. Information on the CTIA's educational program can be found at http://ctiawireless.com/events/sessions_seminars.cfm.
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About CTIA WIRELESS 2008®
As the premiere global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2008 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit www.ctia.org/ctiawireless.
CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries: CTIA WIRELESS 2008 takes place in Las Vegas April 1-3; CTIA WIRELESS I.T. & Entertainment 2008 takes place in San Francisco September 10-12. Visit www.ctia.org.
About Mobile Discovery
Mobile Discovery™ is enabling a new form of advertising allowing marketers to bring the benefits of new media to traditional print advertising via the mobile phone. The company's Code Management Platform, called CodeIntelligence™, is a patent pending solution that delivers advertisers a self-service web portal for managing every aspect of a cross-carrier 2D code deployment. A host of value-added services deliver capabilities allowing marketers to not only reach, but also interact and transact with mobile consumers in simplified ways. Mobile Discovery is a private technology company based in Reston, VA.
Contact:
pr@mobilediscovery.com
CTIA PR Contact:
Cheryl Delgreco
Media Strategies for CTIA WIRELESS
cdelgreco@msipr.com
617-723-4004