Mobile Rebates Now a Reality for Today's Consumers
Innovative Partnership Gives Consumers Easy Access to Rebates Through Mobile Devices
Reston, VA, Winston-Salem, NC and Redwood City, CA - September 23, 2008 - Today, Mobile Discovery unveiled the nation's first fully digital rebate solution for America's 260 million mobile consumers. This solution unites Mobile Discovery's Connected Media Platform — which links offline and online media — with Obopay's comprehensive mobile payment service and Inmar's digital promotions settlement platform called Conexions™.
As more companies and consumers become increasingly environmentally conscious and wholly dependent on mobile devices, the time for 100% paper-free rebates is now. A crucial component of the shopping experience for everything from TVs and computers to shampoo, rebates are more important than ever for today's savvy shoppers. This service gives companies and consumers a convenient option to create, deliver and fulfill digital promotions.
"Our mobile rebate solution enables brands and advertisers to connect with consumers on-the-go. Whether its magazines, newspapers, posters, billboards or box tops — physical world promotions are now interactive," said David Miller, Mobile Discovery's Founder and CEO. "Our platform extends and synergizes traditional media with mobile and social networking opportunities."
The new mobile rebate solution equips marketers with powerful new digital tools and real time analytics, while consumers finally have an easy way to redeem rebates using SMS and/or 2D (aka QR) codes.
"Promotions work when consumers, brands, retailers and media companies have reliable, trustworthy means of connecting," said Susan Jones, Vice President of Business Development for Inmar. "That's where Conexions comes in: to power the next generation of promotional tactics. This kind of partnership can only encourage rapid adoption of digital promotions among consumers and marketers."
Students at Case Western Reserve University redeemed rebates via mobile phones in a trial of this program earlier this year. Mobile Discovery managed the distribution and on-phone redemption; Inmar validated, processed and accounted for the data to enable payments; and Obopay delivered funds to the students.
"Today's consumers and the marketers who court their attention know that convenience plus value equals compelling offers," commented Obopay President, US-based Operations, Gregory Holmes. "By delivering an environmentally friendly service that makes it simple to use, we are in perfect synch with today's lifestyle and business needs."
The launch of this industry-first partnership coincides with Inmar's 2008 CMS Promotions Logistics Forum beginning September 22 in Hilton Head, South Carolina. For more information, visit mobilediscovery.com, obopay.com or inmar.com.
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About Inmar
Inmar is a leading provider of technology-driven logistics management solutions to retailers, wholesalers, manufacturers and media companies in the consumer goods and healthcare markets. Inmar subsidiaries CMS and Carolina Services combine to be the nation's largest and most comprehensive provider of promotions logistics and settlement services. These companies manage consumer promotions for over 700 packaged goods manufacturers and 300 retailers, processing more than 3.5 billion transactions annually. The Conexions™ solution provides a flexible digital settlement platform for all types of promotions involving electronic redemption, including 2D barcodes. The Inmar family of companies also includes CLS, Carolina Supply Chain Services, CLS MedTurn, VSI Targeting, Winston Data and Stratapult. For more information, please visit www.inmar.com.
About Obopay
Obopay, Inc. (www.obopay.com) is a pioneering service that lets consumers and businesses purchase, pay, and transfer money through any mobile phone using Obopay's mobile application, text message, mobile Web, or Obopay.com. As the first mobile payment service created exclusively for the mobile phone, only Obopay works on any phone and any carrier to empower consumers and businesses with the convenience of mobile payments. Obopay is bringing mobile payments to more consumers through industry-first alliances and is headquartered in Redwood City, California.
About Mobile Discovery™
Mobile Discovery™ provides a turn-key platform that connects offline media and advertising to the online world. Mobile Discovery's digital rebating solution offers brands a powerful, yet simple solution to drive sales and promotions. By incorporating interactivity into offline messages brands reach, engage, interact and transact with consumers. The platform is a comprehensive management system for offline publishers and advertisers and provides for the provisioning, activation, management, tracking and analysis of integrated offline mobile marketing campaigns.
Contact:
pr@mobilediscovery.com
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