Mobile Discovery to Exhibit at Mobile Internet World

Boston, MA - October 14, 2008 - Today, Mobile Discovery announced they will be exhibiting in Boston at the Yankee Group's second annual Mobile Internet World 2008 to be held at the Boston Convention Center on October 21-23, 2008. The three-day conference includes keynote, educational and networking sessions from a wide variety of industry thought leaders from companies such as Verizon Wireless, Google, Sprint Nextel, Vodafone, Intel, Texas Instruments, T-Mobile and Yahoo.

Mobile Discovery will showcase their Connected Media Platform™ which allows advertisers to bring interactivity, tracking and reporting to their offline media spend. The platform, designed for agencies and publishers, allows the creation of online leads stemming from offline media. Consumers now have a way to act on impulse when they see a print or out-of-home ad, and they can immediately transact or interact on the spot via the mobile device, or later from a PC.

"The consumer and enterprise appetite for mobile services and applications addressing real world needs is showing no signs of subsiding in the current climate," said Eliot Weinman, Conference Founder and Chair and President of the events and publishing division of Yankee Group. "We believe this is the result of our industry offering consumers and enterprises innovations and solutions that enable greater productivity in their lives and businesses."

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About Mobile Discovery™
Mobile Discovery™ provides the platform that connects offline media and advertising to the online world. Mobile Discovery enables a return path for consumers to the mobile Web and the PC based Internet, making media and advertising actionable and measurable. The platform leverages the power of offline media and combines it with the interactivity of digital media allowing marketers to not only reach, but interact and transact with consumers. The platform is a comprehensive management system for offline publishers and advertisers and provides for the provisioning, activation, management, tracking and analysis of integrated offline/online mobile marketing campaigns. Mobile Discovery is a privately held company based in Reston, VA.

Contact:
pr@mobilediscovery.com