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Technology

Technoloy at Work - Beta Trial @ Case

Mobile Discovery is leading the first cross-carrier trial for mobile 2D bar codes in the US.  Case Western Reserve University was chosen to be the trial site as a result of their dedication to innovation along with their unique mixture of sciences and arts programs. This trial represents a unique opportunity to demonstrate 2D-code technology early adoption, as Case will be the first community in the U.S. to leverage this powerful technology.

Working on behalf of a cross-carrier group, Mobile Discovery has been working in partnership with the Master of Engineering and Management (MEM) program and other University offices to implement the 2D code solution on campus. As project manager and technology provider, Mobile Discovery is responsible for the overall solution integration, launch, promotion, and implementation. The solution consists of Mobile Discovery’s Code Management Platform for advertisers, brands and carriers (called CodeIntelligence™) and the ScanLife code reader.

Collaborative projects with private industry are commonplace at the University and a routine part of the MEM program. In this case, graduate students from the MEM program participate in the launch and implementation of the trial in numerous roles, including marketing, sales & business development, engineering, and corporate communications.  For example, students create marketing campaigns to promote the use of 2D codes and design 2D-code displays. In the process they develop real world experience as they learn first-hand about the challenges companies face bringing new products to market. With support from Mobile Discovery headquarters in Reston, VA, the students provide the on-site leadership and support required to make this new product launch a success.

The trial is designed to test the end-to-end mobile 2D code ecosystem and take away lessons learned around the strengths and weaknesses of the technology in the consumer market, the appeal of 2D codes to advertisers, and the user experience with the technology. Valuable information will be collected to provide a technical roadmap for carriers, to evaluate advertiser requirements, and to explore consumer behavior and acceptance.